Features
Everything you need to listen well and act fast
One platform from the moment of feedback to the KPI on your dashboard.
Features
Collect
Embeddable widget
Shadow-DOM isolated, async, floating/modal/inline/bottom-sheet; star, emoji, NPS-style scales, attributes, text, voice, photo, short video.
Form builder
19 field types, required and conditional questions, English + Tamil, versions, preview, templates.
Single-use links
Expiry presets from 1 hour to 30 days or a custom time; hashed tokens; revoke; reminders; QR and copy-link.
Sharing
Email, WhatsApp Business (approved templates), SMS, bulk CSV with one token per recipient, delivery states from provider acknowledgements.
Features
Understand
Evidence-grounded AI
Feedback intent, experience stage, outcome, expectation gap, recommendation intent, urgency, suggested action, confidence, and per-attribute scores with quoted evidence or 'insufficient evidence'.
Industry attributes
Attribute packs per industry; Etiquette Technologies uses 15 IT-services attributes from technical expertise to transparency.
Customer KPIs
CSAT, NPS, CES, CX index, response, completion, complaint, resolution, SLA and repeat rates, by product, service, channel, segment and period.
Features
Act
Response Center
Complaints become issues with severity, assignment, SLA deadlines, first-response and resolution times, and optional resolution-feedback requests.
Customer 360
Identity on reliable identifiers only, consent preferences, histories of CSAT/NPS/CES, problems and follow-ups.
Reports & exports
CSV, Excel and PDF exports with access control and audit.
Public profile
Verified status, offerings, attribute analysis, review usefulness, company responses, AI summaries from eligible reviews only.
Platform
Run
Billing
Razorpay subscriptions, GST invoices, coupons, test/live modes, reconciliation.
Administration
Eight platform roles, MFA, audit chain, moderation, AI operations, communication providers.
Security
Tenant isolation, RBAC, CSP, rate limits, encrypted secrets, consent records, retention policies.