Customer Experience Intelligence
Understand Customer Experience in the Moment.
Collect consent-based customer feedback through text, voice, image and short video. Etiquette Pulse AI transforms each interaction into actionable experience intelligence — without storing customer media.
How it works
From a visitor’s opinion to an action in four steps
Install the widget
Register your domain, verify it, and paste one script tag. It loads asynchronously and never blocks your page.
Visitors share feedback
Emoji or star rating, text, optional voice, photo or short video — only after a clear “I understand and continue”.
AI analyses, media is destroyed
Media is processed in memory and wiped. We keep structured insight: sentiment, topic, urgency, suggested action.
Act on insight
Dashboards, alerts, webhooks and public company profiles turn feedback into improvements.
Features
Everything you need to listen well
Multi-modal feedback
Text, rating, emoji, voice, photo and short video, with configurable limits and compression.
Multidimensional attributes
Go beyond positive/neutral/negative: service quality, trust, reliability, communication, response time, value, effort, resolution and expectations — configurable per industry.
Evidence-grounded AI
Attributes are scored only when the customer actually discussed them, with quoted evidence and confidence. Otherwise: “not enough information”.
Alerts & webhooks
Rating thresholds, urgent issues, keyword hits and negative bursts, delivered by email or signed webhooks.
Multi-tenant & team-ready
Organisations, roles (Owner, Admin, Analyst, Developer, Billing), audit trails and strict tenant isolation.
Shadow DOM widget
Your site’s CSS can’t break it. Floating button, inline, modal, bottom sheet or embedded form — configured from the dashboard.
Privacy by design
Capture → Analyze → Discard media → Store insight.
This is the architecture, not a setting. Raw customer images, video and audio are never written to a database, disk, object storage, logs or backups.
Explicit consent
The camera and microphone are never activated automatically or continuously. Visitors must read the notice and click to continue.
Zero raw-media retention
Media lives in memory only and is overwritten immediately after analysis. If AI fails, media is discarded and the visitor can still submit text.
No sensitive inference
No facial recognition, identity matching, age, gender, ethnicity, health or other protected-trait detection. Ever.
Honest terminology
We report a “Customer Experience Signal” and “Visible Engagement Signal” combined with what customers explicitly say — never a claim to know someone’s true emotions.
Private ≠ public
Private feedback is kept separate from public reviews, which are published only with the customer’s explicit consent.
You control retention
Choose 30 days, 90 days, 1 year or 2 years for derived analytics. Raw media retention is always zero.
AI customer experience intelligence
Structured insight from every interaction
Each response becomes a schema-versioned record that works with future AI models without database redesign: experience signal, sentiment score, engagement, frustration and satisfaction signals, topic, category, urgency, intent, experience stage, outcome, recurring issues, recommendation intent, expectation gap, customer-stated emotions, summary, keywords, suggested action and confidence.
checkoutpayment_issueurgency: highconfidence 0.82
{
"experience_signal": "negative",
"sentiment_score": -0.72,
"engagement": "high",
"frustration_signal": "medium",
"topic": "checkout",
"category": "payment_issue",
"urgency": "high",
"stated_emotions": ["frustrated"],
"summary": "Customer reports a payment failure.",
"suggested_action": "Contact the customer if permitted...",
"confidence": 0.82
}Analytics
A dashboard built for decisions
Overview
Totals, sentiment split, ratings, trends, top complaints, positive themes, device and hour-of-day patterns, widget conversion.
Experience heatmap
Which pages generate praise, complaints and high frustration — at page level, without tracking individual visitors.
AI insights
“Checkout dissatisfaction increased 18% this week.” Daily, weekly, monthly and quarterly comparisons.
Public company profiles
Per-attribute ratings with sample sizes, trends and honest data limitations; review usefulness voting; AI summaries grounded in reviews.
Fair reviews
Businesses can respond and track resolution — but cannot suppress legitimate negative reviews.
Explorer
Search and filter every record. There is no photo or video playback because those assets never exist.
Website widget
One line. Under 7 KB gzipped.
Loaded asynchronously, isolated with Shadow DOM, mobile-first, with Safari/iOS-safe camera handling. Camera and microphone code is lazy-loaded only after consent.
Floating buttonInline panelModalBottom sheetEmbedded form
<script
src="https://pulse.etiquetteai.in/widget/pulse.js"
data-site-key="SITE_PUBLIC_KEY"
async></script>Developer API
REST API, signed webhooks, API-key rotation
Versioned endpoints for sites, widget configuration, feedback, analytics, insights, webhooks, subscriptions, billing and API keys. Webhooks are signed with HMAC-SHA256 and timestamped to prevent replay.
curl https://pulse.etiquetteai.in/api/v1/feedback?sentiment=negative \
-H "Authorization: Bearer etp_..."Use cases
Built for every customer-facing website
E-commerce
Find checkout friction, payment failures and delivery issues as they happen.
Hospitals & healthcare websites
Understand appointment-booking and portal usability feedback. Not for clinical decisions.
Hotels
Capture booking and stay feedback; compare cleanliness, staff courtesy and value.
Restaurants
Listen to ordering, service and wait-time feedback in the moment.
Banking & fintech portals
Spot onboarding, trust and payment friction. Not for credit decisions.
SaaS products
Measure reliability, effort and support experience in-product.
Customer support portals
See resolution quality and response-time perception.
Retail
Compare store and online experience, per page and device.
Airports & travel
Gather feedback on journeys, booking flows and service points.
Education
Improve admissions, portal and learner-support experiences.
Real estate
Understand enquiry, viewing and listing-page experience.
Government & public services
Reduce citizen effort and improve digital service delivery.
Important for regulated environments. Etiquette Pulse AI provides customer-feedback analytics. It must not be used to make medical, credit, employment, insurance, eligibility, or similar high-impact decisions about individuals based on inferred emotion or engagement signals.
Pricing
Simple plans. Start with a free trial.
Prices exclude GST. Annual billing available. Enterprise includes custom volume, SSO, custom retention, dedicated support and SLA.
Security
Production-grade by default
Transport & cookies
HTTPS-only, HSTS, secure HttpOnly SameSite cookies, CSRF protection.
Isolation
Tenant ownership on every record; domain allow-listing for widget requests.
Secrets
Secret keys never reach the browser; hashed API keys; encrypted webhook secrets; key rotation.
Abuse resistance
Rate limits, payload caps, magic-byte upload validation, signed visitor tokens for voting.
FAQ
Questions we hear
Do you store customer photos, videos or voice recordings?
No. Media is processed in memory, analysed, and destroyed immediately. Only the derived insight and a consent record (type, version, time) are kept.
Does the widget turn on the camera automatically?
Never. The camera or microphone is requested only after the visitor reads the notice and clicks “I understand and continue”.
Can the AI tell what someone really feels?
No, and we don’t claim it can. We report experience signals and combine visible cues with the customer’s own words and ratings.
Do you identify people or detect age, gender or ethnicity?
No. There is no facial recognition, identity matching, or protected-trait inference.
How are company-level scores calculated?
Only from eligible, published reviews. Explicit customer ratings count fully; AI-derived scores from review text are down-weighted by confidence. Attributes a review doesn’t mention are never scored. Minimum review thresholds apply, and sample sizes and limitations are shown.
Can businesses remove negative reviews?
No. They can reply publicly, show resolution progress and flag policy violations. Only Etiquette moderators can hide reviews that break published policy.
What happens if AI analysis fails?
The media is discarded immediately and the visitor can still submit text and a rating.
Documentation · Contact sales · Free trial