Review guidelines

Publication

A review is published only when the customer explicitly consents. Private feedback never becomes public automatically.

Eligibility

Reviews need a rating from 1 to 5 and must describe a genuine customer experience. One public review per visitor per company in 30 days.

Not allowed

Spam and advertising, personal data of others, threats or hate speech, reviews by owners, employees or competitors, content unrelated to a customer experience.

Moderation

Only Etiquette moderators can hide a review, and only for a published reason; a factual dispute is answered with a public business response, not removal. Moderated counts are shown on each profile. Appeals are reviewed by a different moderator.

Usefulness

Anyone may mark an eligible review useful or not useful, one active vote per person per review, changeable or withdrawable. Usefulness is not approval of the business and never changes a rating.

No paid ratings

Subscribers cannot buy, boost or hide ratings. Scores use the same published methodology for every company.